SG
Manager/Senior Manager, Segment Marketing & Visitor Experience B
sggovterp
What the role is The Segment Marketing and Visitor Experience Division (SMVE) is a division within Marketing Group that champions target segment strategies to support quality tourism. The division plays an integral role in developing segment insights through research and analysis - including demographics, psychographics, travel motivations and behaviours, decision drivers and spending habits - to formulate effective segment marketing and segment-focused product and experience strategies, and ex…