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Manager/Senior Manager, Segment Marketing & Visitor Experience B
Singapore Tourism Board
What the role is: The Segment Marketing and Visitor Experience Division (SMVE) is a division within Marketing Group that champions target segment strategies to support quality tourism. The division plays an integral role in developing segment insights through research and analysis – including demographics, psychographics, travel motivations and behaviours, decision drivers and spending habits – to formulate effective segment marketing and segment-focused product and experience strategies, and e…